Jun 15, 2021
Podcasting has easily become one of my favorite ways to connect with my audience. I’ve done these podcasts for 4 years, with absolutely no strategic plan. Now, I’m looking for new ways to systemize and strategize.
Luckily, I was able to bring in two experts in the field of podcast-based content production to talk about the power of podcasting. Creators of Hustle & Flowchart, Joe Fier & Matt Wolfe.
Joe & Matt started podcasting in 2017, and now utilize it as their core content-generator. Using their expertise, they have now built a well-oiled machine.
In this episode, we dive deep into sponsorship, affiliate marketing, and optimizing a marketing flow through podcasts. If you have ever wondered about starting a podcast or want to leverage an existing one, this episode is one you won’t want to miss.
Joe & Matt also share how you can get involved in their podcast course, where you can learn about how to leverage money with your own content-making machine. In the course they delve into the nitty gritty of marketing, sponsorship, and give you a ton of resources and strategies to help you through the process.
Click here to check out their course.
Click here to listen to their podcast.
You’ll Discover
- How Joe & Matt landed on their revenue model, and their plan of action [13:15]
- Giving stuff away for free while monetizing creatively [16:30]
- How newsletters and podcasts allow you to directly target promotion to an engaged audience [19:30]
- How sponsorships work, and the model that has worked best for them [26:50]
- Is social media marketing effective with repurposed content? [40:50]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
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