May 29, 2018
When you’re striving for recognition as an industry expert, you pull out all the stops. Some even sacrifice their authentic selves just for a sliver of the spotlight. But what if there was a way to gravitate people toward you without having to sell out…or sell yourself?
Tara Bradford is an expert at helping others stand out so publicity and opportunities come to them. In this episode, she connects the dots of her journey from nurse to high-performance coach to founding her PR firm, Potentialista — and how she blossomed into a natural media magnet by planting the right seeds in the right landscapes.
[3:58] Starting line: While she worked as a nurse, Tara started a side-hustle recording makeup tutorials.
[6:02] Realizing potential: She started getting good feedback from the videos including one woman who thanked her for helping her marriage.
[7:27] Hiring a coach: When she moved to New York, she worked with a business coach to help monetize her YouTube channel. But really, he improved her mindset.
[8:50] Supportive network: Friends took notice of Tara's newfound confidence and encouraged her to teach others her ways.
[10:24] Discovering passion: By the time she was done working with the coach, she wanted to be a coach and make a bigger impact.
[13:46] First mentor: She met a serial entrepreneur who invited her to networking events but she refused —she never saw herself as an entrepreneur.
[15:19] Paradigm shift: After a fateful conversation, Tara began viewing herself through other people’s eyes. “That’s when I learned more about personal branding and solving problems for my target audience.”
[17:21] At a crossroads: Signed up for coaching certification not knowing if she’d pursue it as a business. She had 2 weeks to find her own NY apartment, a job, and inform her grad school she wasn't coming.
[18:24] August 2017: One month after she found an apartment and landed a hospital admin job, she launched her coaching practice.
[20:38] A walkthrough of Tara’s 10-week coaching certification program.
[21:49] Featured on Dr. Oz…kind of: Although Tara wasn’t sure how to market herself, she was featured in the media every 2 weeks including on the Dr. Oz show. After her segment was bumped, she started exploring PR.
[24:35] Seeing opportunity: She recognized the need to help people get publicity after being asked how she did it. One year into her entrepreneurial journey, Tara began doing PR for people.
[27:49] Getting clients: All of her clients found her through social media, her website or guest blogs. "I never had to actually sell anything. People just came to me and said ‘I wanna work with you’."
[29:17] The evolution of Potentialista: How Tara connected the dots between previous experiences and what she does for clients today.
[32:07] Attention magnet: She put herself in situations where she could be a magnet for conversations that she's afraid to start herself.
[32:53] Building a network from scratch: Attended events with established groups where she’d be the odd woman out. People wanted to hear her story. "When you put yourself out there and make yourself different on purpose, people want to help you achieve your goal."
[42:09] How Tara uses Potentialista to help people build their ideal reputation.
[45:10] “People think they can't be featured in the same publication twice and that's holding them back from getting more for themselves.”
[47:28] Be vulnerable: “Doing something brave, courageous, and vulnerable is what makes people wanna help you…they think ‘wow you're really putting yourself out there in a way I could never or have never done. I admire that and wanna be a part of it.”
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