Apr 10, 2018
By the time he was 11, Rohan Sheth had seen 22 countries and enjoyed an arsenal of maids and drivers at his fingertips. He built 8 different businesses by age 29 and currently runs a successful digital marketing agency. Not a bad setup. Although there may have been a few wildcards sandwiched in between...
In this episode, Rohan guides you through his maze of entrepreneurial growth and transition — from wealth to working class, Hamburger University to high-ticket hustling, from the chopping block to top salesman. And how to earn your industry crown using self-confidence, instinct, and an open mind.
[3:58] Tough transitions: At age 11, Rohan moved from India to Canada after his family's successful travel agency was acquired.
[5:11] Bit by the bug: To match his comfortable childhood lifestyle, at age 15 he discovered dropshipping and made $175K selling pocket bikes at school.
[10:00] Devoted and promoted: From age 14-20, he worked his way up to manager at McDonald's.
[12:12] Trusting instincts: He wanted to be a commercial airline pilot but dropped out 9 months into the training program after realizing it wasn’t for him.
[16:11] "If nothing works out I'll just stick through riding out McDonald's...they were gonna push me into corporate and I'd already finished a lot of their business courses [at Hamburger University]."
[17:07] Lightbulb moment: One night after a bartending gig, he Googled the top 3 things to make money. After "hooking" and "drug dealing” was "sales."
[17:58] Raw ambition: “Next day I woke up and applied to every single sales job available on Craigslist … and just waited for someone to call me back."
[18:33] Taking the leap: Rohan walked away from a 6-figure career at McDonald’s in light of a gut feeling. "[Entrepreneurs] have this weird innate ability to 'figure it out' and that's awesome."
[21:53] Chopping block to top seller: His first day at a new sales job, a co-worker drove him out to the boondocks of Vancouver where he discovered he’d be selling gas door-to-door.
[27:12] Transition to high-ticket in-home selling: "I think I just got fed up with selling stuff that didn't have a comma in the middle of it. I've always been that person who wants to challenge myself. What's the next best thing I can get better at?"
[33:37] Skillset safety nets: "At the end of the day the one thing I always say is, 'If you know how to write copy and market or you know how to sell, you'll never have a problem putting food on the table."
[36:46] Seizing opportunity: In 2013, he became a digital marketing consultant to fill an obvious gap. "First client I took on was $500, the next time it was $1,000, the next time was $2,500 and it's just kinda been going up since then."
[37:33] Smooth scaling: By the latter part of 2015, he had 15 clients ranging $1K/mo to $2.5K + 10% of ad spend.
[37:59] In 2015, Rohan connected with an old co-worker who
happened to be 'a traffic buying king' and gave him 50% of the
agency — the same thriving agency they run today.
[40:17] Is there anything you'd change about
your journey? "I don't think I'd ever change
anything because everything I did brought me one step closer to
where I wanna be.”
[41:01] Embracing the journey: "Everybody's journey is completely different and you just gotta take it and make the best of it. Some of the copy we can write from my stories is absolutely insane."
[41:39] Aspirations and goals: Currently, Rohan is busy coaching and speaking at events. He wants to sell the agency within the next 2 years and venture into the SaaS/app space with his business partner, Matt.
“I'm always gonna be in the digital world making a difference, helping entrepreneurs understand traffic, sales, and what it takes. “
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