Oct 1, 2019
"The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations..." - Brian Kurtz
Today we have a legendary guest! We are going to be talking about his new book, Overdeliver. You know my background, I come from the world of direct response marketing and Brian is a titan in this industry. So we are going to be talking about his insights!
His mission for the next 40 years (as the Founder of “Titans
Marketing”), is to be the bridge between the eternal truths of
direct response marketing and all that is considered
state-of-the-art direct response marketing today. And to make sure
everyone he works with understands the complexities and the need to
be multi-channel.
In September of 2014, to kick off that mission, Brian hosted what
has been called the event of the decade: "Titans of Direct
Response."
"Titans” brought together the greatest minds in direct response
marketing from the last 50 years...both as speakers and
attendees.
Titans Mastermind and Titans Master Class (and soon to be Titans
Xcelerator) are the next big steps in that mission.
Brian writes and speaks regularly; recent content can be found
at www.briankurtz.me
and www.briankurtz.me/blog . His
first book,
The Advertising Solution, was released in October of 2017. His
second book, Overdeliver:
Build a Business for a Lifetime Playing the Long Game in Direct
Response Marketing will be released in April of 2019.
In This Episode:
Connect with Brian:
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