May 21, 2019
I've got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale. They only pay me for what they sell, and I can potentially make a lot more money.
- Bob
Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.
Bob is an inventor and has been involved in marketing and license for 30+ years. He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.
In this Episode:
- Bob's professional and entrepreneurial journey;
- How to take the concept of licensing and make it work for you;
- How inventions play into Bob's business and how to make them part of yours;
- Bob's unique approach;
- "Once you have done one product in one industry it is easy to see it in another..." - Bob
- Benefit of seeing and seizing an opportunity;
- "How can I come up with ideas?"
- Understanding the markets and how to research effectively;
- And much more...
Connect with Bob:
- Bob’s free 5-part training on The New Rules of Inventing available here: http://www.SalesGrowthSystems.com/inventing
How to Connect with Us!
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