Jan 15, 2019
“We want to provide the knowledge that you are at the right place, at the right time, with the right playbook.” - Jonathan Cronstedt
Anyone in the digital marketing sphere knows how much sway trends have over online businesses and the way they are run. One minute, YouTube ads are in, the next it’s Snapchat, and so on. Information overload reigns supreme and people get frightened and burn out immediately.
Jonathan Cronstedt and Kajabi want to help eliminate that. Jonathan serves as the President of Kajabi, although he worked his way from the mortgage business to a mentorship with Joe Polish, to his current position.
Kajabi itself is a course platform built around helping clients live life on their terms. They provide a transformational experience that uses psychological motivators to mimic the joy and surprise of opening a physical gift. This reduces burnout by allowing people who have a message and some expertise (but who may not be fantastic at technology) to guide others on a journey that ultimately transforms lives.
“You may be purposefully using technology as a barrier because you’re afraid of getting your message out there. There are the people who are playing business with the newest technology available, but they’re not actually doing the things that drive the business forward.” - Jonathan Cronstedt
On the subject of trends, Jonathan is a firm believer in finding one thing that works and sticking with it, rather than picking a number of “shiny objects” that pull your focus every which way. He hopes to reinstate real community engagement online through Kajabi and expose the dangers of hiding behind technology to “feel” productive.
“The unique thing about success is that it’s the only thing in life, when you choose to buy it, you won’t know how much it costs until after you’ve paid it. You can only decide that you’re going to purchase it, but you don’t know the price until after it’s been paid.” - Jonathan Cronstedt
From bankruptcy to a 5-minute phone call with Joe Polish which resulted in a life-changing, door-opening 3 months of work, Jonathan says that the key to connecting with people – whether high-impact or no – is to recognize that nobody owes you a thing (always bring something to the table), and to consider first what you can do for other people, not what they can do for you.
Simply show up every day and put in the work, and no circumstance life throws at you will be able to hold you back.
Some Topics we talk about in this episode:
How to get involved
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